Laura Wiegand-Smith
Laura Wiegand-Smith
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Copyright 2026 All Rights Reserved
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WAER Systems
Flowmap
Flowmap gave Warehouse Operations Managers a live, visual view of their warehouse operations in one place. Previously, managers relied on static Excel maps, retrospective KPI data and their own operational knowledge, making it difficult to identify emerging bottlenecks or understand their impact before they occurred.
Working with WAER Systems, I translated complex real-time warehouse data into a familiar, Tetris-inspired visual system that surfaced live activity, capacity and alerts without overwhelming users. This enabled managers to spot and anticipate operational issues, plan activities such as cycle counts and seasonal reorganisations, respond to live changes and make more informed decisions aimed at reducing disruption and cost.
My Role
Lead Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customer Service, Customers.
Timeline
1 month.
Sector: Warehouse Management
Platform: B2B SaaS
UX/UI
Software Design
Design System
Laura Wiegand-Smith
Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
My Role
Lead Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customer Service, Customers.
Timeline
1 month.



WAER Systems
Flowmap
Sector: Warehouse Management
Platform: B2B SaaS
UX/UI
Software Design
Design System
Flowmap gave Warehouse Operations Managers a live, visual view of their warehouse operations in one place. Previously, managers relied on static Excel maps, retrospective KPI data and their own operational knowledge, making it difficult to identify emerging bottlenecks or understand their impact before they occurred.
Working with WAER Systems, I translated complex real-time warehouse data into a familiar, Tetris-inspired visual system that surfaced live activity, capacity and alerts without overwhelming users. This enabled managers to spot and anticipate operational issues, plan activities such as cycle counts and seasonal reorganisations, respond to live changes and make more informed decisions aimed at reducing disruption and cost.



Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
Flowmap gave Warehouse Operations Managers a live, visual view of their warehouse operations in one place. Previously, managers relied on static Excel maps, retrospective KPI data and their own operational knowledge, making it difficult to identify emerging bottlenecks or understand their impact before they occurred.
Working with WAER Systems, I translated complex real-time warehouse data into a familiar, Tetris-inspired visual system that surfaced live activity, capacity and alerts without overwhelming users. This enabled managers to spot and anticipate operational issues, plan activities such as cycle counts and seasonal reorganisations, respond to live changes and make more informed decisions aimed at reducing disruption and cost.
WAER Systems
Flowmap
UX/UI
Software Design
Design System
Sector: Warehouse Management
Platform: B2B SaaS
My Role
Lead Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customer Service, Customers.
Timeline
1 month.