Laura Wiegand-Smith

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

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Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

WAER Systems

Flowmap

Flowmap gave Warehouse Operations Managers a live, visual view of their warehouse operations in one place. Previously, managers relied on static Excel maps, retrospective KPI data and their own operational knowledge, making it difficult to identify emerging bottlenecks or understand their impact before they occurred.

Working with WAER Systems, I translated complex real-time warehouse data into a familiar, Tetris-inspired visual system that surfaced live activity, capacity and alerts without overwhelming users. This enabled managers to spot and anticipate operational issues, plan activities such as cycle counts and seasonal reorganisations, respond to live changes and make more informed decisions aimed at reducing disruption and cost.

My Role

Lead Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customer Service, Customers.

Timeline

1 month.

Sector: Warehouse Management

Platform: B2B SaaS

UX/UI

Software Design

Design System

Laura Wiegand-Smith

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

My Role

Lead Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customer Service, Customers.

Timeline

1 month.

WAER Systems

Flowmap

Sector: Warehouse Management

Platform: B2B SaaS

UX/UI

Software Design

Design System

Flowmap gave Warehouse Operations Managers a live, visual view of their warehouse operations in one place. Previously, managers relied on static Excel maps, retrospective KPI data and their own operational knowledge, making it difficult to identify emerging bottlenecks or understand their impact before they occurred.

Working with WAER Systems, I translated complex real-time warehouse data into a familiar, Tetris-inspired visual system that surfaced live activity, capacity and alerts without overwhelming users. This enabled managers to spot and anticipate operational issues, plan activities such as cycle counts and seasonal reorganisations, respond to live changes and make more informed decisions aimed at reducing disruption and cost.

Portfolio

Laura Wiegand-Smith

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

Flowmap gave Warehouse Operations Managers a live, visual view of their warehouse operations in one place. Previously, managers relied on static Excel maps, retrospective KPI data and their own operational knowledge, making it difficult to identify emerging bottlenecks or understand their impact before they occurred.

Working with WAER Systems, I translated complex real-time warehouse data into a familiar, Tetris-inspired visual system that surfaced live activity, capacity and alerts without overwhelming users. This enabled managers to spot and anticipate operational issues, plan activities such as cycle counts and seasonal reorganisations, respond to live changes and make more informed decisions aimed at reducing disruption and cost.

WAER Systems

Flowmap

UX/UI

Software Design

Design System

Sector: Warehouse Management

Platform: B2B SaaS

My Role

Lead Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customer Service, Customers.

Timeline

1 month.