Laura Wiegand-Smith

My Role

Lead Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customer Service, Customers.

Timeline

1 month.

WAER Systems

Eposense

I designed a new EPOS product for Selected, built around the realities of fast-paced hospitality environments. Existing systems were complicated for staff to navigate and for managers to teach, creating unnecessary friction when onboarding new employees and processing orders during busy service.


Through interviews with hospitality staff, I mapped end-to-end workflows and translated them into a clear, touch-first interface designed around fast recognition, simple navigation and minimal steps, testing prototypes with staff across multiple restaurants. The final product was approved, developed and adopted by restaurants across Brighton, Hove, and Portslade, giving teams an easier system to learn and use during day-to-day service.

Sector: Warehouse Management

Platform: B2B SaaS

UX/UI

Software Design

Design System

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

Laura Wiegand-Smith

WAER Systems

Eposense

Sector: Warehouse Management

Platform: B2B SaaS

UX/UI

Software Design

Design System

I designed a new EPOS product for Selected, built around the realities of fast-paced hospitality environments. Existing systems were complicated for staff to navigate and for managers to teach, creating unnecessary friction when onboarding new employees and processing orders during busy service.


Through interviews with hospitality staff, I mapped end-to-end workflows and translated them into a clear, touch-first interface designed around fast recognition, simple navigation and minimal steps, testing prototypes with staff across multiple restaurants. The final product was approved, developed and adopted by restaurants across Brighton, Hove, and Portslade, giving teams an easier system to learn and use during day-to-day service.

My Role

Lead Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customer Service, Customers.

Timeline

1 month.

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

Portfolio

Laura Wiegand-Smith

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

My Role

Lead Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customer Service, Customers.

Timeline

1 month.

Selected

Eposense

UX/UI

Software Design

Design System

Sector: Hospitality

Platform: B2B

I designed a new EPOS product for Selected, built around the realities of fast-paced hospitality environments. Existing systems were complicated for staff to navigate and for managers to teach, creating unnecessary friction when onboarding new employees and processing orders during busy service.


Through interviews with hospitality staff, I mapped end-to-end workflows and translated them into a clear, touch-first interface designed around fast recognition, simple navigation and minimal steps, testing prototypes with staff across multiple restaurants. The final product was approved, developed and adopted by restaurants across Brighton, Hove, and Portslade, giving teams an easier system to learn and use during day-to-day service.