Laura Wiegand-Smith
My Role
Lead Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customer Service, Customers.
Timeline
1 month.



WAER Systems
Eposense
I designed a new EPOS product for Selected, built around the realities of fast-paced hospitality environments. Existing systems were complicated for staff to navigate and for managers to teach, creating unnecessary friction when onboarding new employees and processing orders during busy service.
Through interviews with hospitality staff, I mapped end-to-end workflows and translated them into a clear, touch-first interface designed around fast recognition, simple navigation and minimal steps, testing prototypes with staff across multiple restaurants. The final product was approved, developed and adopted by restaurants across Brighton, Hove, and Portslade, giving teams an easier system to learn and use during day-to-day service.
Sector: Warehouse Management
Platform: B2B SaaS
UX/UI
Software Design
Design System

Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
Legal
Laura Wiegand-Smith
WAER Systems
Eposense
Sector: Warehouse Management
Platform: B2B SaaS
UX/UI
Software Design
Design System
I designed a new EPOS product for Selected, built around the realities of fast-paced hospitality environments. Existing systems were complicated for staff to navigate and for managers to teach, creating unnecessary friction when onboarding new employees and processing orders during busy service.
Through interviews with hospitality staff, I mapped end-to-end workflows and translated them into a clear, touch-first interface designed around fast recognition, simple navigation and minimal steps, testing prototypes with staff across multiple restaurants. The final product was approved, developed and adopted by restaurants across Brighton, Hove, and Portslade, giving teams an easier system to learn and use during day-to-day service.



My Role
Lead Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customer Service, Customers.
Timeline
1 month.
Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith





Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
My Role
Lead Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customer Service, Customers.
Timeline
1 month.
Selected
Eposense
UX/UI
Software Design
Design System
Sector: Hospitality
Platform: B2B
I designed a new EPOS product for Selected, built around the realities of fast-paced hospitality environments. Existing systems were complicated for staff to navigate and for managers to teach, creating unnecessary friction when onboarding new employees and processing orders during busy service.
Through interviews with hospitality staff, I mapped end-to-end workflows and translated them into a clear, touch-first interface designed around fast recognition, simple navigation and minimal steps, testing prototypes with staff across multiple restaurants. The final product was approved, developed and adopted by restaurants across Brighton, Hove, and Portslade, giving teams an easier system to learn and use during day-to-day service.