Laura Wiegand-Smith
My Role
Product Designer & Strategist.
Project Scope
Product strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customers.
Timeline
1.5 months.
Selected
Dispatcher
I designed the Dispatcher platform for a connected last-mile logistics ecosystem, giving dispatch teams a central operational view of drivers, orders and fleet performance. Previously, fragmented systems left dispatchers without real-time visibility of active operations, making it difficult to coordinate deliveries, respond to changes and identify inefficiencies such as excessive unloading times or idle mileage.
Using observed workflows and customer requirements, I mapped the operational architecture and designed workflows for order management, route planning, live driver tracking, communication, reporting and performance analysis, developing and testing the platform alongside its companion Driver app. Together, the two products created a connected workflow between dispatch and drivers, allowing jobs and operational information to move through one system rather than disconnected tools. Both products were built, shipped and adopted by delivery companies.
Sector: Transport
Platform: B2B
UX/UI
Software Design
Design System



Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
Legal
Laura Wiegand-Smith
Selected
Dispatcher
Sector: Transport
Platform: B2B
UX/UI
Software Design
Design System
I designed the Dispatcher platform for a connected last-mile logistics ecosystem, giving dispatch teams a central operational view of drivers, orders and fleet performance. Previously, fragmented systems left dispatchers without real-time visibility of active operations, making it difficult to coordinate deliveries, respond to changes and identify inefficiencies such as excessive unloading times or idle mileage.
Using observed workflows and customer requirements, I mapped the operational architecture and designed workflows for order management, route planning, live driver tracking, communication, reporting and performance analysis, developing and testing the platform alongside its companion Driver app. Together, the two products created a connected workflow between dispatch and drivers, allowing jobs and operational information to move through one system rather than disconnected tools. Both products were built, shipped and adopted by delivery companies.
My Role
Product Designer & Strategist.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customers.
Timeline
1.5 months.



Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
Laura Wiegand-Smith
Services
Web Design
Software Design
Web Audits
About
Work
About me
Legal
Privacy Policy
Sitemap
Copyright 2026 All Rights Reserved
Website created by Laura Wiegand-Smith
Selected
Dispatcher
UX/UI
Software Design
Design System
Sector: Logistics
Platform: B2B
I designed the Dispatcher platform for a connected last-mile logistics ecosystem, giving dispatch teams a central operational view of drivers, orders and fleet performance. Previously, fragmented systems left dispatchers without real-time visibility of active operations, making it difficult to coordinate deliveries, respond to changes and identify inefficiencies such as excessive unloading times or idle mileage.
Using observed workflows and customer requirements, I mapped the operational architecture and designed workflows for order management, route planning, live driver tracking, communication, reporting and performance analysis, developing and testing the platform alongside its companion Driver app. Together, the two products created a connected workflow between dispatch and drivers, allowing jobs and operational information to move through one system rather than disconnected tools. Both products were built, shipped and adopted by delivery companies.
My Role
Product Designer.
Project Scope
Product Strategy, Platform Architecture, Design System, UX/UI, User Research.
Collaboration
Product, Development, Customers.
Timeline
1.5 months.


