Laura Wiegand-Smith

My Role

Product Designer & Strategist.

Project Scope

Product strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customers.

Timeline

1.5 months.

Selected

Dispatcher

I designed the Dispatcher platform for a connected last-mile logistics ecosystem, giving dispatch teams a central operational view of drivers, orders and fleet performance. Previously, fragmented systems left dispatchers without real-time visibility of active operations, making it difficult to coordinate deliveries, respond to changes and identify inefficiencies such as excessive unloading times or idle mileage.

Using observed workflows and customer requirements, I mapped the operational architecture and designed workflows for order management, route planning, live driver tracking, communication, reporting and performance analysis, developing and testing the platform alongside its companion Driver app. Together, the two products created a connected workflow between dispatch and drivers, allowing jobs and operational information to move through one system rather than disconnected tools. Both products were built, shipped and adopted by delivery companies.

Sector: Transport

Platform: B2B

UX/UI

Software Design

Design System

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

Laura Wiegand-Smith

Selected

Dispatcher

Sector: Transport

Platform: B2B

UX/UI

Software Design

Design System

I designed the Dispatcher platform for a connected last-mile logistics ecosystem, giving dispatch teams a central operational view of drivers, orders and fleet performance. Previously, fragmented systems left dispatchers without real-time visibility of active operations, making it difficult to coordinate deliveries, respond to changes and identify inefficiencies such as excessive unloading times or idle mileage.

Using observed workflows and customer requirements, I mapped the operational architecture and designed workflows for order management, route planning, live driver tracking, communication, reporting and performance analysis, developing and testing the platform alongside its companion Driver app. Together, the two products created a connected workflow between dispatch and drivers, allowing jobs and operational information to move through one system rather than disconnected tools. Both products were built, shipped and adopted by delivery companies.

My Role

Product Designer & Strategist.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customers.

Timeline

1.5 months.

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

Portfolio

Laura Wiegand-Smith

Laura Wiegand-Smith

Services

Web Design

Software Design

Web Audits

About

Work

About me

Legal

Privacy Policy

Sitemap

Copyright 2026 All Rights Reserved

Website created by Laura Wiegand-Smith

Selected

Dispatcher

UX/UI

Software Design

Design System

Sector: Logistics

Platform: B2B

I designed the Dispatcher platform for a connected last-mile logistics ecosystem, giving dispatch teams a central operational view of drivers, orders and fleet performance. Previously, fragmented systems left dispatchers without real-time visibility of active operations, making it difficult to coordinate deliveries, respond to changes and identify inefficiencies such as excessive unloading times or idle mileage.

Using observed workflows and customer requirements, I mapped the operational architecture and designed workflows for order management, route planning, live driver tracking, communication, reporting and performance analysis, developing and testing the platform alongside its companion Driver app. Together, the two products created a connected workflow between dispatch and drivers, allowing jobs and operational information to move through one system rather than disconnected tools. Both products were built, shipped and adopted by delivery companies.

My Role

Product Designer.

Project Scope

Product Strategy, Platform Architecture, Design System, UX/UI, User Research.

Collaboration

Product, Development, Customers.

Timeline

1.5 months.